Thursday, April 10, 2008

Starbucks: the spread eagle corporate whore



Most of the time I try to avoid Starbucks.
Not just because of their divide and conquer attitude towards mom & pop coffee shops, but because their coffee is not as good as people think. By over-roasting and doubling the recipe, they are perveting our taste buds.

But we all have our weakness and every now and then I do have a craving for a foo-foo soy tofffe nut latte.

So this morning, upon arrival to work, a co-worker shows me Starbucks rebranding and their attempt to change it's image.



2 ironic things to note:

1) Their departure from the green logo.
Does this mean that Starbucks is admitting they never had, nor ever will, any intentions to be environmentally friendly in this day and age of everyone going "GREEN".

2) Their return to the whorish spread eagle siren... Luring sailors (consumers) to their ultimate demise of being hooked
on strong, over-roasted and over priced coffee.


An article on the Wall Street Journal's Buzz Watch"
mentions that CEO Howard Schultz expects the retro cup to draw attention. “I think the logo’s going to be somewhat disruptive,” Mr. Schultz said. “We want people to talk about it.”

1 comment:

designgirl said...

Yeah it will be "disruptive"....I had to talk about it as soon as I saw it.

Who knew Starbucks could be lude and ridiculous at the same time?!? I always thought of it more as a corporate cocaine dealer...free samples...addictive product...higher prices...and the hook that makes it impossible to quit. Today, that hook is "the spread eagle corprate whore" that keeps us thinking about STARBUCKS!

Just say no!